Playboy is attempting to reach a younger audience and ‘re-assert itself into American youth culture’ through a series of specially-commissioned art projects.
The first is a giant installation by the side of a road in Texas. Designed by Richard Phillips, it features the Playboy bunny hovering above a black Dodge Charger on a concrete plinth. By contrasting the Texas landscape with an iconic car, the piece is intended to ‘capture the spirit of Playboy in its heyday’.
Image may be NSFW.
Clik here to view.
Landis Smithers, one of Playboy’s new creative directors said: “We’re challenging artists to capture the spirit of what Hef put in his first magazines. He talked a lot about sitting around with friends talking about politics, enjoying the company of women, jazz on his phonograph and drinking great whiskey. We want to take that and translate it to the modern era.”
Image may be NSFW.
Clik here to view.
Will the youth of America be interested? Time will tell.
Via. http://www.psfk.com/2013/07/playboy-younger-audience.html
